Roanoke, VA – Excel Truck Group is proud to announce the acquisition of Lawrence Equipment and its CASE Construction, Morbark Tree Care and Rokbak Articulated Haul Truck franchises, effective May 1, 2025. Excel will continue to operate the former Lawrence Equipment locations in Fishersville, Ashland, Roanoke, Lynchburg and Suffolk with the same talented teammates.

This milestone marks a significant expansion for Excel Equipment, the construction division of Excel Truck Group, enabling the company to offer comprehensive solutions for both on-road and off-road equipment needs across the Commonwealth.

“We are thrilled to welcome Lawrence Equipment and its exceptional team into the Excel family,” said Russ Ellett, President of Excel Truck Group. “Combining our 75 years of experience serving the trucking industry with Lawrence Equipment’s 23-year legacy in construction equipment is a great step forward. Together, we are positioned to deliver even greater value to customers through expanded support, great products, and outstanding customer experience.”

With both companies deeply rooted in a customer-first culture, the acquisition ensures continuity of service. The existing Lawrence Equipment team and leadership will remain in place, continuing to support long-time customers with the added resources, training, and dealership network of Excel Equipment.

“My team and I are excited for the opportunity to continue serving our customers under the Excel Equipment banner,” said Dustin Cole, Vice President of Lawrence Equipment. “Excel’s reputation for customer service, combined with their strong infrastructure and training programs, means even more support and value for our customers. This transition represents a new chapter of growth—for our team, our customers, and our partners.”

Customers can expect a seamless transition with uninterrupted support. Excel Truck Group remains committed to delivering outstanding customer service.

About Excel Truck Group:

With over four decades of experience, Excel Truck Group is a premier dealer for Freightliner, Western Star and Mack trucks and offers parts, service, and equipment solutions throughout the Mid-Atlantic region. Excel Equipment, the company’s construction division, continues that legacy with a focus on supporting off-road industries with quality products and dedicated service.